After reading the 95 theses in the cluetrain manifesto I was left with a couple of observations. First and foremost I think it is good that something like this exists. It always important for consumers to control the markets. It also is amazing to think that this book was written such a long time ago, before internet consumerism had really taken place. I do have a few problems with this manifesto.
I appreciate that the tone is very assertive and progressive. However, I think much of the text and ideas are rather bombastic and filled with hyperbole. The idea that consumers truly control ALL aspects of the market and are completely immune to advertising is quite ridiculous. Also the idea that a company shouldn't focus on profit, and solely what the customers desire is also a little incredulous. There are certain elements to capitalism that have to remain in order for it to work properly.
All in all, I think that the 95 theses are a good thing, however they are a little extreme in most cases. I think that a balance between everything the theses claim and what normally goes on, will suit everybody fine in the long run.
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